Partner since 2022
Just being kind is a way of life at First Watch. From holding the door open to paying forward a pancake or two, the concept knows that simple acts of kindness can make any day that much brighter. And First Watch’s youngest brunchers are the true heroes of this partnership.
To fund life-saving research and give every kid the chance to help another battling cancer, First Watch donates a portion from the sale of every kid’s meal at its locations nationwide to the V Foundation’s Dick Vitale Fund for Pediatric Cancer. 100% of these donations go toward pediatric cancer research and programs to help build a healthier future for children battling cancer.
From little things – and kid’s meals, brunch and coffee drops, and stories (like Sadie and Cannon’s) – big things grow, and during the partnership’s first two years, First Watch has donated more than $1,000,000 to the V Foundation thanks to kids helping kids.
First Watch is also proud to continue its ongoing sponsorship of Dick Vitale’s annual gala, hosted in Sarasota, FL. Since 2006, ESPN Analyst and V Foundation board member, Dick Vitale has hosted an event in Sarasota, FL, to raise money for pediatric cancer research and the V Foundation.
Hear from First Watch’s youngest brunchers about what “kids helping kids” means to them.
