Lana Goodwin: Coast 2 Coast 4 Cancer Rider, Fundraiser, and Research Champion

Goodwin noted that a key component of successful fundraising is educating one’s community about the cause and the impact of their donations. “You’ve got to believe in your organization,” she said. “The V Foundation is doing amazing work, so you can be proud that you’re out there asking for money. If someone’s not aware of the organization, share the ESPYS award speech from Jim Valvano.”

Goodwin chose strategies that worked best for her network, but she knows that fundraising may look different for every person, whether it’s hosting a special event or raffling off a donated item. “If people could tailor their events for their community, it goes a long way. I want to help people brainstorm what they have available to them.”

No matter the strategy, Goodwin knows that when the riders, donors and community members unite as One Team for Victory Over Cancer, incredible things can happen.

“You don’t know which dollar is the one that funds the cure to cancer,” said Goodwin. “I would always remind people that it didn’t matter the amount that they gave me. It’s the multitude of many people donating that makes a difference. The V Foundation is looking for the best research out there. That’s the best way to invest in advancements.”